Alternative Influence's "TIME 4 HER TO SHINE": An Electrifying Anthem That Promotes the Women's Game
Alternative Influence, a band from Manchester, have produced a rousing tribute to women's football with their latest single, "TIME 4 HER TO SHINE". This powerful song is not a traditional single because it has been timed to fit in with the run up to UEFA Women's EURO 2025, and it seeks to promote a movement.
The upbeat, rock-pop song effectively fuses rock& roll energy and passion with sentimental lyricism. It highlights the dynamic rise of the Lionesses and the wider growth of women's football in England; it is a tribute to both the athletic brilliance of the players and the fun, family-oriented atmosphere of women's football today, which is inclusive of all. The song captures the ethos of women's football, in grassroots football, local park football, a day out at Wembley, and the upward trajectory of a sport that is finally in the limelight, and the chorus is as jubilant and euphoric as its subject matter.
Frontman Lee Devenport's long-standing commitment to women's football brings legitimacy and passion to the message. The videos feature actual match-day footage and images from England Women’s incredible win over Spain, making the song's video components a visual celebration of the message. “TIME 4 HER TO SHINE” is not only timely; it is also a proud, anthemic reminder that women’s football is here and it is here to stay.
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